BRAND OBJECTIVE:
To uplift and protect LGBTQIA+ young people so they are able to grow up and thrive in a more loving world
PROJECT OUTLINE:
To replace the 2021 rebranded illustrations prior to their license expiration
PROJECT GOALS:
Create an interchangeable vector design style that will allow for hundreds of illustrative variations as diverse and expansive as Trevor’s audiences
Develop a system that can be implemented across newly formed Trevor Project chapters across the world
Be able to serve as a stand-in for Trevor branded materials when photo is not appropriate
ENTAILED
Preliminary illustrating (sketching and Wacom tablet)
Developing a design system of interchangeable parts
Integrating teammate’s iconography and patterning into the merged illustrative style
Creating a proposal for approval from the head of the Marketing Content and Communications (MCC)
Developing a set of roughy 25 illustrations fully finessed images and 50 premade characters
Managing a near 50 page Google Slides tutorial guide on how design teams can replicate and implement the intended design style
Below includes the design development with the originals drawing heavy inspiration from artist Ludi Leiva’s work for The Trevor Project’s 2021 rebrand under the design agency, Kettle.
Under the critiques of fellow team members Nathanio Strimpopulos (he/him), Jessy Yohn (she/they), Gciniwe Simelane (she/her), the designs evolved to the more geometric, offset styling.
The final chosen designs were fine tuned to have a bit more realism touching on the original drafted drawings, while incorporating the iconography set by Jessy Yohn and the patterning done by Gciniwe Simelane.
