BRAND OBJECTIVE:

Finding the beauty in minimal, hand-drawn typographic signage

PROJECT OUTLINE:

Create a business model to tap into the restaurant industry’s art installation niche

PROJECT GOALS:

  • Emphasize the collaborative nature of custom wall art

  • Develop a an efficient process involving mockups and schematics to verify beforehand with clients

  • Option of on-site installation (completed 13+ locations across the country)

  • Create adaptable lazer-cut acrylic stencils and instructional guide and DIY kit to standardize installations to a local level during the pandemic

 

ENTAILED

  • Logo Design

  • Branding

  • Graphic Design

  • Web Design (Squarespace)

  • Business model (Design + Installation Application)

  • DIY stencil including materials and guide (Cricut stencil + InDesign instructional guide)

 
 
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